Role: SEO Specialist
Location: Bangalore, India (Work from Office)
Department: Marketing
Employment Type: Full-Time
Experience: 2-3 Years
About the Role:
We're looking for a technical SEO Specialist to optimize our website for search engines and improve organic visibility across 38 country-specific markets. You'll work on both on-page and technical SEO to drive organic traffic and rankings.
Key Responsibilities:
- Conduct comprehensive technical SEO audits and implement fixes
- Optimize on-page elements (title tags, meta descriptions, headers, URLs, internal linking)
- Improve website architecture and navigation for SEO
- Implement schema markup and structured data
- Optimize site speed, Core Web Vitals, and mobile performance
- Manage and optimize country-specific pages with hreflang implementation
- Conduct keyword research and competitive analysis
- Monitor and improve crawlability and indexation
- Identify and resolve technical SEO issues (404 errors, redirect chains, canonicalization)
- Collaborate with developers on SEO-related website changes
- Track and report on organic performance metrics
- Stay updated on Google algorithm changes and SEO best practices
- Conduct SEO training for content team
Required Qualifications:
- Bachelor's degree in Marketing, Computer Science, or related field
- 2-3 years of hands-on SEO experience
- Strong understanding of technical SEO principles
- Experience with SEO tools (Google Search Console, Screaming Frog, SEMrush/Ahrefs)
- Proficiency in Google Analytics and data analysis
- Basic understanding of HTML, CSS, and JavaScript
- Experience with WordPress or other CMS platforms
Preferred Qualifications
- Experience with international/multi-country SEO
- Knowledge of Python or SEO automation
- Familiarity with ed-tech or education industry
- Google Analytics certification
Skills Required
- Analytical and problem-solving skills
- Technical aptitude and attention to detail
- Data interpretation and reporting
- Project management
- Communication and collaboration
- Ability to prioritize and manage multiple projects
Tools Proficiency
- Google Search Console, Google Analytics
- SEMrush, Ahrefs, or Moz
- Screaming Frog SEO Spider
- PageSpeed Insights, GTmetrix
- Schema markup generators
